Team (team-*)v1.0.0

team-gtm-ops-enablement

Sales competitive intelligence and deal-specific positioning for Personio GTM Operations & Enablement teams.

by GTM TeamView on GitHub ↗
gtmcompetitivesalesbattlecardobjection-handlingdeal-intelligenceenablement

team-gtm-ops-enablement

Sales competitive intelligence and deal-specific positioning for Personio GTM Operations & Enablement teams.

Installation

claude plugin install ./plugins/team-gtm-ops-enablement

What does this plugin do?

Gives sales reps instant access to competitive intelligence — battlecards, deal debriefs, feature comparisons, and deal-specific talking tracks — without switching between Crayon, Drive, and Salesforce manually.

competitive-insights

A sales competitive intelligence assistant that combines Crayon battlecards, internal deal debriefs in Google Drive, Salesforce/Gong deal context, and live web research into one answer.

What you need

  • Access to Crayon (MCP connected)
  • Access to Google Drive competitive knowledge base (MCP connected)
  • Access to Salesforce (MCP connected) for deal-specific queries
  • Web search enabled

Quick Start

How do we compare to HiBob on performance management?

We're up against Rippling with a 500-person logistics company in the UK. Their main pain point is payroll complexity. How should I position?

[paste Salesforce Opportunity URL] — we're competing against SAP. Help me position.

Example

An AE is about to go into a late-stage call where a prospect is considering Personio and Factorial. They ask:

"The customer is a 300-person company in DACH, they care a lot about payroll localisation and ease of implementation. We're up against Factorial."

The skill will:

  1. Pull the Factorial Crayon battlecard and check the "Why We Win" / "Why We Lose" sections
  2. Search the Drive folder for any Factorial deal debriefs
  3. Run a web search for Factorial's latest product and pricing news in DACH
  4. Map the customer's stated pain points (payroll localisation, implementation ease) to Personio strengths
  5. Output a tailored talking track with 2-3 landmine questions anchored to Factorial's weaknesses in those areas

Why would you want this?

  • Before a competitive call: get a feature comparison table and objection-handling responses in seconds
  • After losing a deal: extract lessons from past deal debriefs to avoid repeating mistakes
  • Mid-deal: paste a Salesforce or Gong link and get a talking track tailored to what this specific customer cares about
  • Market monitoring: get a snapshot of competitor momentum (G2 velocity, LinkedIn growth, press) for any market